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Business & Trade Press Contacts
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Phone +1-972-443-3750
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Nutrinova Trade Press
Henning Küll
Phone
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Fax
+49-(0)6107-772-7231
henning.kuell@ticona.de
| Apr 14, 2005 16:00:00 | News Release issued by Nutrinova |
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Nutrinova reports strong growth for Sunett (Acesulfame K) | ||
Nutrinova, international supplier of specialty ingredients to the food and beverage industries, reports a double digit increase in sales volume of its high intensity sweetener Sunett® (Acesulfame K) from 2003 to 2004. The demand for Sunett continues to grow in 2005. Nutrinova has been a proactive driver for the market growth of Acesulfame K, and Sunett has always been included in significant new product launches such as Diet Cola line extensions or 7up Plus . Commenting on this performance, Peter Brown, Marketing Director at Nutrinova says, “The strength of the product Sunett and the strength of our company in comparison to other suppliers has enabled us to achieve year on year growth in this market.“ For more than 20 years, Nutrinova has invested into the production and marketing of Sunett and as a result has become strong in a number of key areas. Nutrinova has made improvements in production process efficiency, process control, environmental care and has continued to invest into the development of its capacity to meet the growing demand. Nutrinova has optimized its systems to produce consistent high quality that meets customer demands, and constant monitoring ensures that Sunett fully complies with international food safety and security standards. In March 2005 Nutrinova was awarded the “higher level” rating from BRC (British Retail Consortium) food safety standard. In these respects Nutrinova can assure its customers of the continued reliable supply of its high quality sweetener, Sunett. Over the years, Nutrinova has continued to develop a broad portfolio of patents across the world covering both elements of the production process and key applications. “Nutrinova will continue to innovate and will actively defend its extensive IP portfolio. All these aspects emphasize the company’s long-term commitment to the Acesulfame K market,” comments Peter Brown. “We will further invest and develop the advantages that Sunett brings and will continue to ensure our customers receive excellence in service, reliability and consistent high quality.” Editor’s note Nutrinova is a leading international supplier of specialty ingredients for the food, beverage and pharmaceutical industries. The company invented Acesulfame K and markets this high intensity sweetener under the brand name Sunett®. Nutrinova is one of the world’s largest producers of potassium sorbate and sorbic acid and is also active in the market for dietary fibers and omega-3 fatty acids. With its headquarters in Frankfurt, Germany, Nutrinova has fourteen affiliates throughout the world. | ||
