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Jun 2, 2006 10:15:00  News Release issued by Nutrinova

50th Anniversary of Nutrinova’s Sorbates
The company successfully continues its preservatives business

This year Nutrinova looks back on a half century of experience with its high quality food ingredients potassium sorbate and sorbic acid, which are marketed under the brand name Nutrinova® Sorbates. The past 50 years have proven these products to be highly efficient and safe food preservatives with a broad range of applications.

“We are proud to celebrate this anniversary, and as the pioneer and the driver of the sorbate business, we will continue to strengthen our position in the competitive sorbate market”, comments Eckart von Haefen, president of Nutrinova.

For half a century now, Nutrinova has been investing in the production and marketing of its sorbates. Reinforcing performance in several key areas, including Nutrinova’s improvements in production efficiency, process stability, high standard of quality, environmental protection, closed traceability and a preventive food safety and security system make the company a reliable supplier for its customers. All these strengths enabled Nutrinova to become the only sorbates manufacturer in the western world and to demonstrate the company’s competitive edge.

“We will invest further in our production site in Frankfurt, Germany, and continue to develop the advantages that our sorbates offer. Nutrinova is well positioned to supply its products to an ever broader range of market segments that demand consistently high quality products. We are well prepared for the opportunities the future will bring,” says von Haefen.


Editor’s note
Nutrinova is a leading international supplier of speciality ingredients for the food and beverage industries. The company invented Acesulfame K and markets this high intensity sweetener under the brand name Sunett®. Furthermore, Nutrinova is one of the world's largest producers of potassium sorbate and sorbic acid. With its headquarters in Frankfurt, Germany, Nutrinova is present in all major markets.



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