This year Nutrinova looks back on a half century of experience with its high quality
food ingredients potassium sorbate and sorbic acid, which are marketed under the brand name Nutrinova®
Sorbates. The past 50 years have proven these products to be highly efficient and safe food preservatives
with a broad range of applications.
“We are proud to celebrate this anniversary,
and as the pioneer and the driver of the sorbate business, we will continue to strengthen our position
in the competitive sorbate market”, comments Eckart von Haefen, president of Nutrinova.
For
half a century now, Nutrinova has been investing in the production and marketing of its sorbates. Reinforcing
performance in several key areas, including Nutrinova’s improvements in production efficiency, process
stability, high standard of quality, environmental protection, closed traceability and a preventive
food safety and security system make the company a reliable supplier for its customers. All these strengths
enabled Nutrinova to become the only sorbates manufacturer in the western world and to demonstrate the
company’s competitive edge.
“We will invest further in our production site
in Frankfurt, Germany, and continue to develop the advantages that our sorbates offer. Nutrinova is
well positioned to supply its products to an ever broader range of market segments that demand consistently
high quality products. We are well prepared for the opportunities the future will bring,” says von Haefen.
Editor’s
note
Nutrinova is a leading international supplier of speciality ingredients for
the food and beverage industries. The company invented Acesulfame K and markets this high intensity
sweetener under the brand name Sunett®. Furthermore, Nutrinova is one of the world's largest producers
of potassium sorbate and sorbic acid. With its headquarters in Frankfurt, Germany, Nutrinova is present
in all major markets.