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Jul 29, 2007 15:00:00  News Release issued by Nutrinova

Health and Wellness gets a little sweeter with SunettŪ
Nutrinova Inc., Booth 3354, IFT , 28 July – 1 August 2007, Chicago, IL, USA

At this year’s IFT, specialty ingredients supplier Nutrinova will demonstrate how manufacturers can use the high intensity sweetener Sunett® (Acesulfame K) to position premium-tasting products in the increasingly important health and wellness sector. Products sweetened with Sunett fit into the widespread consumer trend for healthier products with fewer calories while maintaining a sugar-like taste.

Nutrinova will feature customized blending in a diverse selection of healthy, great-tasting beverages with the high-intensity sweetener Sunett combined with other non-nutritive and nutritive sweeteners. At Booth 3354, visitors can sample this selection of low-calorie beverages in many applications ranging from flavored waters, teas, and energy drinks, to yogurt smoothies, flavored milk drinks, and a variety of exotic beverages. Reduced-sugar beverage demonstrations will show how blends with Sunett combine regular-like taste with fewer calories. Nutrinova technical experts help assist formulators in customizing blends that create the best-tasting, sugar-like products that consumers want. In addition, Sunett synergies with other high intensity sweeteners and sucrose lead to overall lower sweetener costs. Manufacturers can enjoy significant economical advantages and better-tasting products.

Nutrinova is a reliable and responsible supplier of food ingredients. The company is committed to the highest quality standards, social compliance, strict safety standards and environmental care.

Nutrinova will also feature its range of premium quality Sorbates with representatives available to discuss the benefits using Nutrinova Sorbates bring to its customer base. Experts from Nutrinova will be available at Booth 3354 to offer technical expertise and application advice on Sunett and the Sorbates range.

ENDS

Nutrinova is a leading international supplier of speciality ingredients for the food and beverage industries. The company invented Acesulfame K and markets this high intensity sweetener under the brand name Sunett®. Nutrinova is one of the world's largest producers of potassium sorbate and sorbic acid. With its headquarters in Kronberg (Taunus), Germany, and manufacturing in Frankfurt, Germany, Nutrinova is present in all major markets.



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