Geneva, Switzerland, 15 April 2008 At INDEX 2008, Celanese Emulsion Polymers addressed the engineered fabrics industry’s continuing quest for innovation with a range of technologies that support emerging market opportunities in both nonwovens and paper specialties applications. Highlights included Celanese’s industry expertise, global footprint and high-performance products in both disposable and durable nonwovens and saturated papers. Celanese also focused on its market-leading emulsion polymer products such as its Elite Ultra line of vinyl acetate/ethylene (VAE) emulsions that sets industry standards for strength, softness and functionality in wide variety of end-use applications including wipes, absorbent hygiene, filters, and the medical industry.

According to Phil McDivitt, vice president Emulsions, Celanese tracks consumer and end-user trends to anticipate the need for new functionality and performance, and to develop the technologies that make those a reality. “Today at Celanese Emulsion Polymers, innovation is at the core of our business,” McDivitt said. “We partner with our customers to assist them in making a new product a commercial reality. This is where our cutting-edge technology has a chance to make a real difference for our customers,” he added. Included in the breakthroughs highlighted at INDEX 2008 were solutions for sustainability, superior softness, strength, ultra-high absorption levels and extremely low emission levels for disposable nonwovens.

One of the industry’s broadest, deepest product lines

According to McDivitt, one of Celanese’s strengths in supporting engineered fabrics innovation is its ability to leverage a diverse set of polymer emulsion chemistries to develop tailored solutions. “We bring a remarkably broad range of technologies, including vinyl acetate/ ethylene (VAE) emulsions, vinyl acrylic emulsions, vinyl acetate emulsions and acrylic polymers to create functionality for engineered fabrics,” he said. “Our emulsions act as the primary fiber binder in nonwovens and paper specialties and also create high-value functional properties such as softness and high wet strength in wipes, burst resistance in filters, and water repellency in wall coverings.” Celanese is currently focusing on new high-performance vinyl acetate technology as a breakthrough in the durables market sector, as well as continuing efforts to create environmentally-friendly products with super-low emissions, are APE free and have low odor.

Focused on engineered fabrics

Building on an already strong tradition of innovation for engineered fabrics, Celanese is leading the emulsion polymers industry in investing for the future. With a strong base and current investments in manufacturing, technical service, sales and marketing functions across Europe, North America and Asia, Celanese is well-poised to meet the needs of both global and regional customers. “Our goal is to develop strong relationships with diverse producers throughout the nonwovens, paper specialties and textiles industries so that we can fine tune our emulsion polymer technology and better support our customers’ manufacturing processes and meet their ultimate marketing objectives,” McDivitt said. “Today, we have one of the industry’s broadest product portfolios and a solutions-development team with one thought in mind: the future of our customers’ business,” he said. The Emulsion Polymers business unveiled its new slogan which embodies this concept, “Your future is our focus…worldwide.”

Co-exhibiting with Ticona

For the first time ever, Celanese Emulsion Polymers co-exhibited with Ticona, the technical polymers business of Celanese Corporation. While Celanese Emulsions is focused on being the primary binder and functional polymer, Ticona is showcasing engineering polymers as the starting material for fibers and downstream products including filtration and processing technology. “Both of our businesses are centered on innovation and technical solutions for customers. It is a natural fit that we should appear together to best assist nonwovens customers with their future goals,” McDivitt said.

About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.

About Ticona

Ticona, the technical polymers business of Celanese Corporation, produces and markets a broad range of engineering polymers and achieved sales of $1.03 billion in 2007. Ticona has approximately 2.000 employees at production, compounding and research facilities in the USA, Germany and Brazil. For further information please visit our website www.ticona.com.

About Celanese

As a global leader in the chemicals industry, Celanese Corporation makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia.  Net sales totaled $6.4 billion in 2007, with approximately 70% generated outside of North America.  Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies.  Based in Dallas, Texas, the company employs approximately 8,400 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com.

For further information on this news release and Celanese Emulsion Polymers, please contact:

Tom Nicolay, Resource Advantage Group
e-mail:  tnicolay@resourceadvantage.com
Phone : +1 973 882 1313
Website : www.resourceadvantage.com