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May 27, 2009 17:50:00  News Release of Celanese Emulsions

Celanese Emulsion Polymers Announces Updated Website
New "Ask a Chemist" feature increases accessibility to technical experts

Dallas, Texas, 27 May 2009--Celanese Emulsion Polymers announced its newly renovated website today which features improved navigation, upgraded content and updated literature. “The site reflects the requests and needs of our customers for improved content and more user-friendly navigation,” said Holly Seese, global marketing communication manager. “The new ‘Ask a Chemist’ feature enables customers to send emulsion and formula related questions directly to the technical department,” she said. “Our technical expertise is at the center of our business and we are excited to improve customer access to this essential team,” she said. The website features the broad portfolio of Celanese Emulsions brands including EcoVAE®, Mowilith® Vinamul® and Celvolit®.

The Celanese Emulsion Polymers website is presented regionally to reflect the local needs of customers in Asia, the Americas and Europe/Middle East. The website is also arranged by industry, including paints and coatings, adhesives, building and construction products, nonwovens, textiles, paper and glass fiber to meet the diverse requirements of each market. “Chemists will find our new, easy-to-read product charts helpful in selecting the right emulsion for their current project,” said Seese. “All key information from physical properties to application guides is prominently displayed. In addition, the latest company brochures and product literature are only a click away,” she said. The North American site also features a new on-line sample ordering system to ensure prompt delivery of emulsions for trial work.

The business invites everyone to visit their new website at www.Celanese-Emulsions.com.

About Celanese

As a global leader in the chemicals industry, Celanese Corporation makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia.  Net sales totaled $6.8 billion in 2008, with approximately 65% generated outside of North America.  Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies.  Based in Dallas, Texas, the company employs approximately 8,000 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com.

About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.

Media contact:

Tom Nicolay, Resource Advantage Group
e-mail:  tnicolay@resourceadvantage.com
Phone : +1 973 882 1313
Website : www.resourceadvantage.com

EcoVAE®, Mowilith® Vinamul® and Celvolit® are trademarks of Celanese Corporation.



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