Moscow, Russia, 9 March 2010 – For its fourth consecutive year, Celanese Emulsion Polymers will exhibit its broad range of waterborne technologies at Interlakokraska 2010, the leading paints and adhesives exhibition for Russia. Under the business’ slogan, “Your Future is Our Focus…Worldwide”, the multinational team from Celanese will discuss solutions to the industry’s most pressing topics at the four day fair. Celanese will present its Mowilith brand of emulsions for environmentally-friendly interior and exterior paints as well as those for fire retardancy, wood and metal protection and thermal insulation (EIFS).

A water-wall will symbolize the ‘power of water’ at the Celanese Emulsions’ stand. “With our waterborne emulsions, coatings can be formulated that are both ecologically-friendly and less expensive than solvent-based paints”, said Michael Sauer, Regional Sales Director for Eastern Europe. “There is no cheaper coalescing agent than water in formulating architectural paints and vinyl acetate/ethylene (VAE) emulsions have this unique capability,” he said. Celanese has helped customers realize the power of water in formulating low VOC interior paints for more than a decade.

Introducing VAE Technology for Exterior Paints

At this year’s fair, Celanese will introduce Mowilith® LDM 1865 to the Russian audience for use in ecologically-friendly, waterborne exterior coatings. In addition, the Celanese Emulsions’ technical service team will present the evolution of VAE technology from interior matt paints to interior semi-gloss and now to exterior paints and plasters. “Mowilith LDM 1865 is an innovative VAE technology designed to improve the performance of outdoor weathering including reduced dirt pick-up and fading,” said Sauer. In addition, this VAE emulsion is ideal for exterior thermal insulation systems (EIFS) and offers fire retardant behavior in exterior paints and plasters.

Emulsions for Adhesives

Celanese will also highlight their emulsions for paper packaging and converting adhesives, from vinyl homopolymers and copolymers to VAE resins. Mowilith LDM 1081 is a versatile, VAE emulsion for a variety of end uses including paper, board, bags, boxes, envelopes and even difficult to bond substrates such as film, foil and UV board. For woodworking, Celanese offers a wide range of emulsions for D1 through D4 and Watt 91 rated adhesives.

Members of the sales, marketing and technical teams will be available to discuss Celanese’s emulsions for waterborne coatings and adhesives in addition to application properties and end-use trends. “Celanese Emulsion Polymers is committed to growing our business in Russia and the Eastern European region by supporting the paint and adhesives industries here,” said Sauer. “We look forward to partnering with local manufacturers to formulate low emission paints and high quality adhesives in the region”, he said.

About Celanese

As a global leader in the chemicals industry, Celanese Corporation makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia.  Net sales totaled $5.1 billion in 2009, with approximately 73% generated outside of North America.  Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies.  Based in Dallas, Texas, the company employs approximately 7,400 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com.

About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.

For further information on this news release and Celanese Emulsion Polymers, please contact:

Tom Nicolay, Resource Advantage Group

e-mail:  tnicolay@resourceadvantage.com
Phone : +1 973 882 1313
Website : www.resourceadvantage.com