Whether in research, technical services, quality management or sales, our focus is on satisfying our customers. We aim to achieve this goal through optimal customer support combined with the best possible technical service. As we are so close to our market, we can efficiently develop products to address new trends or requirements.

New products are generally the result of advanced, resource-intensive developments. The current trend is toward ever shorter life cycles for new products. In order to provide the best possible service to our customers in a tougher market environment, Celanese Emulsions has invested in state-of-the-art laboratories for emulsion polymerization and the characterization of coatings, adhesives and many other applications. Staffed with specialists in emulsions and their applications, and equipped with features such as an accelerated weathering station, VOC measurement devices and other specialized testing facilities, these laboratories enable us to reduce the time-consuming development period for new products and speed up the time to market, while reducing R&D efforts for our customers.

Creativity, expertise in end uses and a great deal of experience in emulsions polymerization have helped us develop considerable competence in our served markets, accelerate developments for our customers and, as a result, become a recognized industry leader.