Shanghai, China (May 27, 2010) — Celanese Emulsion Polymers has announced the launch of a low odor vinyl acetate/ethylene (VAE) emulsion, Celvolit® 149LV, to meet the new national tobacco adhesives standard in China. Celvolit 149LV balances the new standard for residual monomer level with the high-performance characteristics for which Celanese is known in the tobacco industry.

“Celvolit 149LV is much lower than the new national standard for residual monomer levels in China while still offering adhesive producers good adhesion, wet tack and shear resistance properties,” said Anna An, Celanese Emulsions marketing manager.

“We introduced Celvolit 149LV in response to the new standard as well as increasing demand in the cigarette industry for a very low odor emulsion which can be compounded into tipping and side-seam adhesives which will not interfere with the cigarette smell or taste,” said An.

The new VAE emulsion boasts excellent rheology and has been tested in adhesives designed for high-speed tipping applications. The new emulsion can also be used in paper packaging adhesives for the tobacco industry where VAE emulsion have been the standard for many years due to their extremely low odor. The advanced technical control and formulation of the new emulsion results in a low odor, low VOC adhesive.

Celvolit 149LV will be available throughout the Asian region effective immediately.

For more information on Celvolit 149LV, contact:

Celanese (China) Holding Co., Ltd

Tel: +86-21-3861-9288
Fax: +86-21-3861-9588

About the Emulsion Polymers Business of Celanese

The Emulsion Polymers business of Celanese is a global leader in developing products and application technology to improve performance, create value and drive innovation in a broad range of industrial and consumer end-use applications including adhesives, coatings, engineered fabrics, glass fibers, paper, textiles and more. The business has manufacturing facilities worldwide and is supported by expert technical service regionally. More information about the Emulsions Polymers business of Celanese is available at www.celanese-emulsions.com.

About Celanese

Celanese Corporation is a global technology leader in the production of specialty materials and chemical products which are used in most major industries and consumer applications. Our products, essential to everyday living, are manufactured in North America, Europe and Asia. Known for operational excellence, sustainability and premier safety performance, Celanese delivers value to customers around the globe with best-in-class technologies. Based in Dallas, Texas, the company employs approximately 7,400 employees worldwide and had 2009 net sales of $5.1 billion, with approximately 73% generated outside of North America. For more information about Celanese Corporation and its global product offerings, visit www.celanese.com.

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